Primark's Luxury Beauty Dupes

Primark’s Luxury Beauty Dupes: Yay or Nay?

Primark beauty has had a huge amount of positive attention recently for (supposedly) completely nailing dupes of cult beauty products like the KKW contour kit. I’m ashamed to say that I wouldn’t know, because I personally haven’t tried KKW beauty (yet!). Instead, I picked up a few products that looked similar to luxury beauty products that I have not only tried, but that I love!

You may know that I absolutely swear by high-end beauty and skincare. I’m often of the mindset that you get what you pay for and there’s something about luxury beauty that lives up to the label, it just feels luxurious. Although there are some staple high-street products that I love, generally speaking I would typically reach for high-end over high-street. I love products from Sephora, Kylie Cosmetics and Estee Lauder, so I picked up what looked like Primark copy cat versions of these brand staples.

Sephora- The Original Make Up Eraser

It makes me so annoyed (and puzzled) that the UK still doesn’t have a Sephora. So when I travelled to Rome last year I had to make the most of visiting one! One of the things that I picked up and still use regularly was The Original Make Up Eraser. Before trying this I spent a fortune on make up wipes (buying them regularly really adds up over time), so not only have I saved myself some money in the long run, but I can feel slightly better about my environmental footprint too. I tend to use mine for about a week before chucking it in the wash, ready for it to be used all over again!

Primark's Luxury Beauty Dupes

The Original:

I was a little sceptical about this before I tried it- surely its just an overpriced flannel? Its not, and I love it. It works just as well as a make up wipe but doesn’t leave your face with that slimy residue that you have to wash off before continuing with your skincare regime. On a day to day basis I wear a fair amount of make up, this thing effortlessly removes layers of foundation, eyeliner, mascara and even eyelash glue. I was so happy with this $20 purchase, so how do I feel about the £1.50 Primark alternative?

Results: Using the dupe
The Dupe:

Apart from the fact that my Primark version is much newer and therefore softer and fluffier than the original (I’ve had the Sephora one for yearly a year!) I honestly can’t notice a difference between them. The Primark version wipes away make up just as easily and is an amazing dupe. I’d totally recommend buying this version instead of the one stocked at Sephora, its around a tenth of the price and is genuinely as good. I’m interested to see how well it will wear in comparison to the Sephora one, but the quality doesn’t seem too different between the two so I have high hopes!

The Verdict:

A definite yay!

Kylie Cosmetics Lip Kits

Primark's Luxury Beauty Dupes

I only own one Kylie Lip Kit (due to how bloody expensive the shipping tax is): Dolce K. This comparison is purely based on the product and formula rather than the colour, the fact that they’re both nude is the only similarity in shade.

The Original:

I love Dolce K (top image). Its a little darker than I expected it to be when I ordered it, but I think thats a good thing because its unlike any other lip shade that I own. I wear it when I’m wanting a more dramatic look and I absolutely love the long lasting formula.

Primark's Luxury Beauty Dupes

The Dupe:

(bottom image): Although I do like the finished result and think the shade is pretty and easy to wear, neither the liner nor the liquid lipstick is anywhere near as good as Kylie’s and I 100% would not recommend wasting even the £3 that it costs. The liner isn’t very pigmented and is a completely different shade to the lipstick, so in my opinion not even worth using (at least not as part of the set). What really put me off the kit though was the liquid lipstick, which is up there with the worst I’ve ever used. The applicator is horrible, it feels rough and uncomfortably drags across the lips, but that wasn’t even what really put me off! Once I closed the lipstick, oil poured out from under the (tightly shut) lid. I apologise for the lack of prettiness in the next image, but for the purpose of an honest review I wanted to show you the oil literally bubbling from the top of the product, I know right: ew. 

Primark's Luxury Beauty Dupes

The Verdict:

A firm nay.

Estee Lauder Double Wear 

I’ve heard a lot of things about Primark’s My Perfect Colour foundation and how its an amazing dupe for Estee Lauder’s Double Wear which will put you back £33.50. I love Double Wear so just had to pick up Primark’s £3.00 version to try out for myself.

The Original:

I’ve repurchased this foundation time and time again and even featured it in my High End Holy Grail Foundations post, so you know I’m not expecting to be converted to the cheapest foundation I’ve ever used.

Primark's Luxury Beauty Dupes
The Dupe:

Is amazing. Although I wouldn’t say that its as good as the original, its unbelievably good for a foundation that costs the same as a latte. I needed to use more product to build up the same level of coverage that my Estee Lauder provides with one application, but the finish is pretty much the same and I’m really surprised. The packaging does let the product down a little for me, but no-one could expect better for its price point! I know that I’ll still reach for my Estee Lauder.. old habits die hard, but I will definitely continue to use the Primark version, especially as its the type of product that I’m more than happy to take out or on holidays with me without worrying that I’ll leave it behind somewhere!

The Verdict:


In summary: I you need to try Primak’s Make Up Remover Cloth (come on, do your bit for the environment) and their My Perfect Colour Foundation- damn you Primark for not being online. Steer clear of their Nudes Lip Collection Kits, MUA’s Luxe Velvet Lip Lacquer’s are a much better product for the same high-street price point.

Have you tried any of these products or any other Primark dupes? How was your experience? x

80 thoughts on “Primark’s Luxury Beauty Dupes: Yay or Nay?

  1. What a fab review and how helpful to compare Primark with high end products. I don’t wear that much make up so I’m not sure how useful the cloth would be, and I am completely put off the lip kit (urghhh) but so intrigued by the foundation. I don’t wear liquid foundation because it slides off my oily skin but I keep being recommended to try Double Wear. The price puts me off because it’s a lot to pay if it doesn’t work so I think I’m going to try the Primark dupe – it’s so cheap it would be rude not to! x

    Lisa |

    Liked by 1 person

    1. I’m so glad you found it helpful! I love my Double Wear and would definitely recommend it, but on the other hand I know some people react badly to it so I definitely see where you’re coming from! I agree, at £3 how can you not try it! x


  2. I had no idea that Sephora had something called the makeup eraser for less Primark had one. 😮 I think that’s a superb idea instead of the endless supply of wipes, I fed need to get my hands on that. And I adore Kylie puppies like she really did put a lot of effort into them, like those mattes are really damn matted lol I had on one today that survived through my food. And EL is the plug, it’s one of the few makeup’s that can withstand my oily skin for a long period 😩😩

    xx Lena |

    Liked by 1 person

  3. Well, you‘veconvinced me. As soon as I finish this (totally annoying) exam in two weeks, I will visit Primark to get one of those make up eraser! I HATE using those make up remover thingies which have those oily/silky after-feeling, which I have to wash from my face. And I think, this eraser from Primark is worth a try!
    xx Hilal |

    Liked by 1 person

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